Artisan Handcrafted Luxury Goods
What We Delivered
Branding
Press Kit
Lookbook
E-commerce Website Design & Development
The Brand
Bouswari is an African inspired upscale bag and pendant company. It sets itself apart from all other companies by combining Canadian & African expertise to create products of luxurious class manufactured primarily in Senegal. The Bouswari brand evokes a feeling of luxury from a fashion point of view. It has a minimalist feel to properly represent the products the company will be producing.
The Brand Identity
The Bouswari brand was designed to evoke a feeling of luxury from a fashion point of view. It has a minimalist feel to speak to its of the upper class target audience as well as to properly represent the products the company produces.
The Bouswari logomark is inspired by the headgear worn by Bassari men and women. During initiation feasts, both genders wear their best costumes. Men in particular wear elaborate straw headgear, depicted in our logo.
