The Bouswari brand was designed to evoke a feeling of luxury from a fashion point of view. It has a minimalist feel to speak to its of the upper class target audience as well as to properly represent the products the company produces.
The Bouswari logomark is inspired by the headgear worn by Bassari men and women. During initiation feasts, both genders wear their best costumes. Men in particular wear elaborate straw headgear, depicted in our logo.